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What if current changes were opportunities to reinvent our business lines?
Offered on a monthly basis by the Bouygues Construction Foresight and Strategic Marketing Division, Open Up introduces trends and initiatives from around the world. Examples to attract the reader’s attention, sources of inspiration for our projects..



Ecology

In Istanbul, top up your transport pass by recycling plastic bottles - Newsletter of 07/2019

How do you make it common practice to be more eco-friendly? The city of Istanbul has for the past six months been using a novel and educational...  

Global recycling in total chaos following new policy in China - Newsletter of 07/2019

China no longer wants to be the world’s waste bin. Such was the decision of the Chinese government in late 2018, the effects of which are now being...  

The Swedes are feeling the guilt of air travel - Newsletter of 06/2019

“Flygskam”: the Swedish buzzword meaning flight shame. And a new trend in a country where the population has one of the strongest consciences in...  
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